Consumers with health in mind appreciate products that are natural, organic and free from additives, with minimal environmental impact and willing to pay more for those that meet these criteria.
People who prioritize health are better in tune with their feelings and can objectively assess both strengths and weaknesses of themselves and others, which allows them to become more productive at work and foster stronger relationships.
They’re willing to pay a premium
Prioritizing their health means prioritizing both their products used to maintain an active lifestyle as well as the production methods employed. If they know a product uses organic or non-GMO ingredients or implements environmentally sustainable practices, they’re often willing to pay an increased price tag.
Healthy consumers often face difficulty when purchasing all-natural and organic products due to loose product and packaging regulations that make acquiring accurate information more challenging than expected.
Multivariate logistic regression models show that urban residency, higher education level and normal BMI are associated with positive attitudes towards purchasing products with health-oriented labels. Furthermore, these characteristics mediate between Health Consciousness and Purchase Intent to support Hypothesis H1d; making these characteristics key considerations for marketers targeting this segment; companies diversifying their health-conscious product lines could see increased sales as a result.
They’re a diverse bunch
Health-conscious consumers represent a diverse group, united only in their desire to live healthier lifestyles. They seek products that fulfill their nutritional requirements without compromising flavor and value, and as they’re willing to pay a premium price, this market segment can be lucratively targeted.
Health-conscious consumers place great value in businesses that manufacture their products using environmentally sustainable practices and that are free of GMOs and chemical additives, so businesses must diversify their product lines accordingly to cater to these consumers and meet their diverse concerns.
Kellogg’s product lineup could benefit greatly from adding vegan cookies. Not only would this increase profitability and brand recognition, but it would also address consumer health concerns while decreasing environmental impacts related to dairy farming and promote a healthy lifestyle among children and families alike – creating more targeted niche marketing strategies.
They’re interested in environmental health
Health-minded consumers have long recognized that environmentally responsible products offer better alternatives, from home cleaners made of natural ingredients to energy-saving appliances and even cars powered by electricity. Accurate modeling and monitoring battery performance is paramount in these eco-friendly vehicles for long-term durability, performance, and safety.
An interest in environmental health has been shown to influence consumer behavior in various ways. A recent study discovered that health awareness had a substantial effect on attitudes and purchase intention of sustainable food products.
Health-conscious consumers often find the transition to purchasing green and all-natural products daunting and daunting, which makes their journey challenging and frustrating. Therefore, these customers tend to favor brands offering clear packaging information as well as accurate product descriptions to assist them along their path and establish trust. By doing so, brands are providing vital assistance and not leaving this segment of consumers behind.
They’re looking for better-for-you alternatives
Health-minded consumers are constantly assessing products, researching brands, and products to meet their needs. They look for more natural options that offer clear information in claims while remaining authentic and genuine in what they promise to provide them.
As such, producers should diversify their product lines with healthful snacks and beverages that promote healthier eating habits while increasing sales in the health food aisle.
54% of health-conscious consumers use fitness trackers or wearables to stay on track with their wellness goals, which demonstrates an interest in this audience and can assist companies in crafting products to cater to them. CPG companies may find investing in this demographic pays dividends as they represent a highly desirable demographic that are willing to spend money for products that help extend and improve life quality.
