Wellness products are intended to promote overall wellbeing. From immunity boosters and home workout equipment to personal care items and sexual health solutions, wellness products offer numerous ways to support wellbeing.
Wellness companies are expanding to meet consumer demands for nutrition, sleep and mindfulness – particularly among millennials and Black consumers.
Love Wellness
Lo Bosworth, a former reality TV star, founded Love Wellness as a female-focused brand in 2016 to offer clean and doctor-formulated personal care products specifically designed for women. Their products can be found at Ulta, Target and Walmart stores.
Bosworth remains committed to destigmatizing conversations about vaginal health as part of her company’s marketing strategy, particularly on social media. With only seconds available for marketers to grab attention and captivate an audience, images with vibrant product colors and branding must capture people’s eyeballs quickly and keep them interested.
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Wthn
Wthn is an omnichannel modern wellness brand thatdemocratizes access to traditional Chinese medicine. By providing in-person acupuncture + cupping treatments, herbal remedies and at-home acupressure tools for consumers’ wellness journeys, Wthn helps consumers heal naturally at every step along their wellness path.
WTHN’s flagship studio can be found in New York’s Flatiron district, providing clients with a relaxing space designed to help reduce stress.
Shari Auth and Michelle Larivee cofounded their brand after experiencing chronic pain after an accidental skiing incident, sharing their knowledge through accessible, beautiful products and experiences that promote healing for consumers.
Hatch
HATCH earned notoriety as a brand that made pregnancy easier for celebrities such as Jessica Alba and Carey Mulligan, providing safe, natural maternity products with soothing scents and herbal ingredients to ease stretch marks, sore feet, and itchy nipples.
The Hatch Restore 2 is the larger and cooler sibling to the sunrise alarm clock that kicked off its company. It serves as an alarm, white noise machine and sun lamp with an easy-to-use app to set sleep and wake schedules, adjust sunrise color settings and play night and morning sounds or meditations.
Theragun Pro Plus
The Theragun Pro Plus is an elegant massage gun that packs six recovery therapies into one portable unit. Using percussive massage to alleviate muscle soreness, near-infrared LED light therapy for joints and tissues, vibration therapy for sensitive areas that cannot tolerate percussive massage intensity, heat therapy and breathwork to focus and relax, The Raggun Pro Plus offers six therapies in just one device.
The Plus version features a heated attachment head, biometric heart rate sensor, and an intuitive app with guided recovery routines. In addition, its 16 millimeter amplitude makes this model the optimal choice for athletes or active individuals looking to accelerate muscle recovery faster.
The Bala Bangles
Bala Weight Bracelets, featuring one and two-pound weights designed to be worn as wrist or ankle bangles, have become an incredibly fashionable trend among boutique pilates studios in New York City. Created by husband-and-wife team Natalie Holloway and Max Kislevitz as fitness accessories to intensify workout sessions.
These recycled steel and silicone bangles feel wonderful against your skin, featuring elastic Velcro straps for easy wearing on wrists or palms and tightening as desired. Breathable material helps them wick sweat away while being sweat-resistant for extra comfort! Plus they come with an adorable zippered pouch for at-home storage!
Body Gua Sha
Gua sha is an ancient Chinese healing technique that employs long strokes with light pressure over lubricated skin in order to disperse stagnant blood and stimulate circulation. Gua sha is thought to help reduce inflammation and strengthen lungs while relieving muscle pain, alleviating headaches and protecting against Hepatitis B according to research published in 2019 in Complementary Therapies in Clinical Practice.
Headaches can also be alleviated with this method by relaxing muscle-skeletal tension in the neck and relieving headaches by temporarily tightening skin on your face. Furthermore, when used on facial wrinkles it may temporarily diminish dark circles by tightening skin temporarily – however if taking blood thinners it may cause ruptured blood vessels which in turn leads to bruises and bruising.
