As consumers value wellness more and more, their desire for products that can contribute to it has increased exponentially, prompting an emergence of products called Better For–items that prioritize clean ingredients and sustainable manufacturing practices.
From natural cleansers to paper towels with reduced waste, these products have an impactful presence in the environment. Furthermore, research shows that health awareness impacts perceived financial value of healthy products.
Natural Beauty
Natural beauty products provide many advantages for both skin health and the environment, often producing excellent results with only simple ingredients such as tea tree oil or chamomile extract. Furthermore, many of them are cruelty-free to meet consumers who prioritize animal welfare.
Clean beauty brands can reduce environmental impact by using more sustainable materials such as glass or recycled plastic in packaging design, while at the same time contributing to global recycling efforts by creating products with extended longevity and refillable packaging.
Acknowledging natural cosmetics during Natural Cosmetics Week 2024 is a fantastic way to demonstrate your support for ethical brands and take a more holistic approach to self-care and wellness. Be sure to visit our eco-friendly, natural beauty range now! Ashley Hubbard is a freelance writer with an interest in sustainability, veganism, travel and mental health who actively seeks meaningful experiences while supporting local businesses and organizations wherever she travels.
Altruistic Needs
Consumers today are increasingly searching for ways to contribute positively to society, often through effective altruism or philanthropy. This represents an opportunity for companies that produce products which address consumers’ needs while simultaneously contributing back.
As a result, products feature altruistic product attributes like fair trade and charity donations that benefit society rather than just themselves. While utilitarian attributes tend to favor self-interest more directly, altruistic ones often appear to possess moral components that resist compromise, making tradeoffs between these attributes harder for consumers than utilitarian ones (Kim & Kim 2016).
Our research shows that there exists an effective altruist business model. Instead of following traditional maximization of profits for shareholders strategies, altruistic corporations prioritize ecosystem members’ needs while simultaneously working to generate social value creation; as a result they often become successful economically.
The Harmony Seeker
These individuals value finding balance and harmony in their lives, prioritizing health and well-being for both mind and body. They find enjoyment from engaging in activities like yoga and forest bathing in beech forests; in addition to vacations to relax their batteries.
They adhere to a holistic lifestyle approach and strive for harmony in their relationships, work-life balance, diet, fitness, spirituality and connection to nature. Additionally, they remain open to new learning experiences while thirsting for knowledge in search of different approaches that will bring about balance in their lives.
All too often, those with strong senses of empathy and the ability to resolve conflicts peacefully and thoughtfully are recognized as true angels of peace. Furthermore, these individuals tend to give generously of themselves in both work and community service roles.
The Better For(tm) Movement
Transcendental Meditation (TM) has long been popular with celebrities, most notably David Lynch who has long been both an enthusiastic supporter and practitioner of this movement. Recently he established a foundation that draws celebrity and philanthropic support to teach Transcendental Meditation techniques to veterans, homeless people, prisoners, troubled students–as well as general public audiences. Anecdotal reports indicate TM helps reduce stress while simultaneously increasing self-esteem, moral reasoning skills and creativity as well as creativity, acuity and job performance.
TM movement first gained prominence during the 1970s when celebrities like the Beatles traveled to India to learn from its founder, Maharishi Mahesh Yogi. Following his death in 2008, leadership of this organization transitioned to neuroscientist Tony Nader who now leads it as its sole leader. Today TM stands to enter mainstream consciousness as an alternative wellness solution combining regular exercise with quality sleep or even counteracting toxic pharmaceutical industry effects; becoming part of daily routine is often as effortless as brushing teeth!
