The supplement industry is worth over $30 billion with over 90,000 different products on store shelves. But what makes supplements enjoyable to take?
Gummies are an increasingly popular format for multivitamin-mineral supplements, providing a candy-like experience and increasing compliance rates.
But gummies contain high concentrations of sugar that might not be appropriate for children.
Gummies
Gummies have quickly become the stars of the supplement world, showing consumers are willing to take vitamins in unconventional formats. Gummies have proven popular among children, adults, and those suffering from pill fatigue – making them a top pick among many vitamin and supplement brands.
Gummies make taking vitamins easy! From single nutrients such as Vitamin C to multivitamin supplements, gummies are designed with natural ingredients and sweeteners for an easier swallow. In fact, their low amount of sugar makes gummies an appealing alternative.
Many gummies contain gelatin and are therefore unsuitable for vegans; however there are vegan-friendly varieties made using an eco-friendly ingredient called GENU(r) Pectin that’s made from upcycled citrus peels. Furthermore, some may contain added sugars or sugar alcohols listed as total carbohydrates on the nutritional label – these could contribute to tooth decay if left stuck between teeth for too long – therefore it is wise to chew thoroughly before swallowing the treat!
Liquid Drops
Liquid drops are an enjoyable supplement format that allows consumers to control the amount of nutrients they take in. They’re suitable for individual vitamins and minerals, multivitamin-mineral supplements, probiotics, melatonin, CBD oil and more; just drop one directly into your mouth or add it to a food or beverage! They’re especially great for people who find swallowing pills challenging or those experiencing pill fatigue; special formulations must be designed in order to cover taste of highly concentrated ingredients as well as having shorter shelf lives than other formats2.2
Gummy vitamin’s immense popularity has opened many people up to the benefits of alternative supplement formats. Novelties can help relieve pill fatigue while increasing compliance by turning daily tasks into enjoyable sensory experiences that people look forward to experiencing.
