Health-conscious consumers value products made with all-natural and organic ingredients that have been produced sustainably, and those which promote an environmentally-friendly way of production. Furthermore, these consumers look out for altruistic items which promote global wellbeing.
Health conscious individuals may prioritize sleep by creating a regular bedtime ritual to prepare them for restful slumber. Furthermore, mindfulness activities may help alleviate stress and encourage relaxation.
All-Natural
As consumers browse their local supermarket, they are bombarded by products bearing labels claiming that they are natural. Unfortunately, no regulation exists regarding this term’s usage; thus manufacturers often attach this label to everything from Cheetos to lemon-flavored Oreos with this claim attached. People will perceive such products as being more efficacious and safer – an outcome which bodes well for marketers.
However, certain factors can impede natural product acceptance. This study highlights health consciousness and environmental concern as key stimuli; health consciousness being related to image and usage barriers while environmental concern being related to regional product availability and natural content. By understanding these barriers more fully, manufacturers can produce more successful marketing campaigns highlighting organic ingredients to gain consumer trust.
Organic
Health-minded consumers set stringent requirements for organic products. They look for those free from sewage sludge, genetically modified organisms (GMOs) and chemical pesticides; animal products raised humanely without antibiotics or synthetic hormones also tend to appeal to them.
Organic foods may be more costly than their nonorganic counterparts, but their advantages far outweigh this cost. Organic food boasts higher nutritional values while using less chemicals – plus they’re better for the environment and for those with food allergies!
However, health-conscious consumers still desire indulgent treats on occasion. Marketers must therefore understand this demographic and offer healthy, organic products without artificial preservatives, flavors, or dyes that appeal to this audience. They will more likely buy such products from brands which provide clear information regarding their ingredients.
Eco-Friendly
Eco-friendly products utilize eco-friendly materials made of sustainably-produced and biodegradable components in order to create an environment safe for humans, animals and plants alike. In addition, these eco-friendly items help minimize waste while being less detrimental to our planet’s overall wellbeing.
From eco-friendly cleaning products and paper towels to energy-saving appliances, these items can help your home reduce its environmental footprint. Furthermore, these eco-friendly solutions may provide new parents looking for safe alternatives who wish to protect their babies from harsh chemicals commonly found in conventional products an option that is also cost effective.
Words like “eco-friendly”, “green,” and “all natural” can provide an introduction to sustainability issues; however, further investigation must take place in order to ascertain its legitimacy. Third-party certifications offer one way of doing this by verifying all aspects of a product from composition and materials through manufacturing, sourcing, production processes and environmental standards that companies must fulfill to earn approval from them.
Sustainable
Consumers seeking health-conscious products that reduce their environmental footprint are turning toward products made with recycled or renewable materials, prioritizing durability over waste production and resource consumption, and prioritizing ethical business practices that support fair wages, safe working conditions, and environmental safeguards. From natural cleaners to energy-saving appliances, health-minded consumers are seeking out sustainable options. From natural cleaners to energy-saving appliances, people seeking environmentally friendly alternatives are increasingly turning toward eco-friendly options that minimize their ecological impact.
Sustainability-oriented companies frequently publish testimonials and success stories to demonstrate their unique brand, drawing customers in while building brand loyalty.
Establishing sustainable products can be an excellent way to both lower your environmental footprint and gain a competitive advantage. Eco-friendly products require less resources and energy for production, leading to decreased carbon emissions and landfill waste as well as cost savings for businesses – for instance using recyclable materials for packaging can lower utility bills.
Altruistic
Helping motive is what motivates us to act altruistically in life; helping others can have many positive outcomes such as enhanced social connections and emotional well-being, while contributing positively can alleviate negative emotions such as anger, anxiety and depression.
Through interviews, we found that participants were motivated by various altruistic motives that we have classified into four broad categories. These are:
By conducting a discrete choice experiment, we studied how consumers’ altruism orientation affected their selection of sustainable labels, using organic, fair trade and carbon trust products as examples of such labels. Individuals who favored more altruistic items tended to favor organic, fair trade and carbon trust labeled items more often. These results show how including altruistic motives into food consumption research can provide greater understanding and motivation towards more eco-friendly product choices.
