Supplement brands offering chewables, drink mixes and bars rely heavily on flavorists to create distinctive tastes that stand out from their competition and attract consumers. Flavorists help these businesses craft unique aromas to attract their target market and set themselves apart.
Supplements, unlike medications, aren’t regulated like medications and thus could contain mislabeled ingredients or harmful contaminants that have not been adequately disclosed to consumers. One way to mitigate the risks is purchasing supplements verified by third-party organizations.
Flavoring
Flavoring is one of the key elements to creating a delicious supplement, so it is vital that this is integrated early into the product development process to create an impressive flavor profile that supports your product concept and narrative.
Consider how flavor will match with other ingredients. For instance, if your supplement has an earthy or bitter flavor that might require masking with sweetener. Also try encapsulation or coating techniques to reduce challenging off-notes to create smoother tasting supplements.
At Makers Nutrition, our flavoring process takes an integrative approach. Working closely with customers to identify their specific product goals and then create prototypes, this iterative approach allows us to find flavors that deliver both desired outcomes and consumer satisfaction. Once approved, these flavors remain consistent across our powder products, gummy vitamins and chewable tablets manufactured.
Olfactory triggers
As explained in Swann’s Way by author William Swann in 1922, when one encounters familiar scents–baking cookies, fresh laundry, coffee or an unpleasant illness smell–they can instantly trigger memories or emotions linked to specific memories or illnesses. This powerful emotional link between smell and memory stems from its direct access to limbic system structures like amygdala; which provides access to this highly sensitive neural pathway and often triggers emotions via pleasant or unpleasant odors.
