Health-minded consumers increasingly favor products that support their wellness objectives, creating an enormous opportunity for FMCG brands specializing in natural and organic offerings.
Notably, this group also shows an affinity for low- and no-alcoholic beverages as part of a healthier lifestyle when socializing or relaxing.
Organic
Health-conscious consumers prioritize products that support their wellness goals and dietary preferences, such as organic foods, plant-based alternatives and those without artificial additives. Furthermore, they want to know where their food was produced or sourced.
These shoppers are creating an unprecedented shakeup in the FMCG industry, demanding more from their favourite brands. By emphasizing innovation, transparency and consumer-oriented marketing strategies brands can tap into this expanding market while fulfilling health-focused consumers’ needs.
As opposed to conventional shoppers, health-conscious shoppers don’t necessarily seek healthier products for any specific medical condition or diet; rather, their motivation stems from an aspiration to lead a balanced lifestyle including regular exercise, mindfulness practices and nutritious food intake. They’re goal oriented with an outsized emphasis on future planning extending even into leisure pursuits like recreational sports participation or travel plans; in addition, these consumers often have higher incomes and are willing to try new devices, supplements or recipes with their families.
Non-GMO
Due to rising health awareness among customers, non-GMO products are projected to experience exponential growth globally. This trend is especially evident for protein-rich food and edible oils. Foodtech innovation as well as Agritech advancement are providing non-GMO foods with increased popularity.
Consumers looking to avoid GMOs should look out for products bearing the Non-GMO Project Verified seal on their packaging, which indicates that they have been verified as being free from GMOs by an independent third-party organization.
As it’s essential that our bodies receive all the essential vitamins and nutrients it requires, it is also crucial that we inspect labels of dairy products. Many dairy cows receive hormones like rBGH or rBST which is considered GMO. Therefore, organic dairy is best. Another way to avoid GMO food is using whole foods and trying to grow your own produce whenever possible – both options will ensure you’re getting all of the nutrition your body requires.
Gluten-Free
Gluten-free dieters must avoid foods containing wheat, barley, rye and other forms of gluten; such as pastas, breads and cereals. It is important to read labels for hidden sources of gluten such as malt or hydrolyzed vegetable protein to stay on track with their diet.
Fresh fruits and vegetables, along with plain frozen varieties, are naturally gluten-free, as are plain processed nuts and seeds (without added ingredients or sauces containing gluten). While plain, non-processed nuts and seeds tend to be safe, make sure you read labels of roasted or flavored varieties as some may contain gluten.
Health-conscious consumers value products that they perceive to be healthier alternatives while prioritizing sustainable and ethical production methods. Furthermore, they prioritize transparency – from raw materials through final production and corporate responsibility projects – looking for information on every stage from raw material procurement through manufacturing processes and corporate responsibility projects. Specifically, they prefer natural cleansers over chemical-filled brands or energy saving air conditioners instead of wasteful machines; their purchasing power demonstrates this trend strongly through strong growth of health-oriented FMCGs.
Clean Label
Clean label foods are food products with few ingredients and natural flavors; Gen Z and millennial consumers tend to prioritize health and the environment more than previous generations. Clean label is particularly popular with Gen Z and millennial consumers who care deeply about both.
These products tend to be organic or all-natural and feature labels for no added sugar or no GMO, or can even be certified by an independent third party. Furthermore, these options tend to be less costly than their traditional counterparts.
Some consumers still struggle to understand the technical terms on product labels, leaving them feeling uncertain of their decisions and potentially decreasing purchasing intentions. Therefore, it is vital that label language be simple for consumers to comprehend in order to increase purchasing intentions and ultimately sales.
