Nutritionally-balanced formula of vitamins, antioxidants, minerals and botanicals that promotes everyday health and wellbeing. *
Non-pill supplement formats like gummies, chews, gels, bars/bites and shots offer consumers more pleasurable and engaging supplement experiences through their appearance, taste and texture that recall food or beverages.
Liquid drops provide on-the-go convenience and can be used to administer various supplements such as multivitamin-minerals, probiotics, melatonin and more.
Gummies
Gummies have quickly established themselves as an effective multivitamin-mineral supplement option, especially among millennials who overwhelmingly favor them over other age groups. Their candy experience, paired with multiple shapes, colors and flavors (some even featuring sweet alcohol for taste) have helped ensure greater compliance rates among patients. Many functional gummies contain upcycled citrus peel pectin made vegan-friendly by GENU(r). Pectin also tolerates salts, minerals and vitamins found within such formulations without alteration or compromise to performance or taste.
But while gummies may help ease pill fatigue for supplement users, they still do not replace a healthy diet with nutritious food sources. Furthermore, certain ingredients in some gummies could be cause for concern–for instance a pregnancy gummy lists sugar and glucose syrup as its first two ingredients while hair, skin and nails gummies contain calcium and zinc; it’s therefore vital that consumers read through labels carefully to assess these products properly.
Liquid Drops
Gummy vitamins have proven an enlightening success for supplement manufacturers. Consumers seem particularly drawn to novel formats like gummies that offer consumers taste, scent, appearance, mouthfeel and/or interactive experience that makes taking supplements enjoyable. Liquid drops may also provide relief for those that find swallowing pills difficult, including multivitamin-minerals, probiotics, melatonin and herbal extracts – although some liquid drops utilize an interactive dropper device which delivers the supplement directly into drink or food.
