Gummies’ rising popularity in the vitamin and supplement market illustrates demand for alternative formats that make taking supplements more pleasurable, such as non-pill formats like gummies that make supplement taking an enjoyable experience. Gummies offer benefits beyond pill fatigue – for instance they provide appearances, textures and flavors associated with food or beverages which makes taking them even more appealing!
Gummies
Gummies are an engaging alternative to pills for multivitamin-mineral supplements, offering a delightful candy-like chewy experience and available in various shapes, sizes, and flavors. Their popularity among millennials and Gen Z has driven a surge in their use as multivitamin-mineral supplement options.
Gummy formulations are typically created with binding agents like gelatin, pectin and starch; this allows manufacturers to craft different textures such as those found in bear-shaped candies or chewy sweets like that found on worm-shaped candies.
Gummies can often be designed with specific claims in mind, such as sugar-free, sugar reduced or vegan status. This allows consumers to make informed choices when purchasing their vitamins while encouraging compliance through regular takership – particularly beneficial among younger individuals prone to forgetting or not taking them due to pill fatigue. Furthermore, gummies serve as an efficient delivery format for liquid ingredients.
