Consumers with environmental consciousness increasingly opt for products with minimal impacts on the planet, from organic cleaning products to energy-saving appliances. This helps enhance brand image and reputation as well as perceived value.
Wellness trends are expanding at an incredible rate, propelled by COVID-19 pandemic and consumer concern over health and wellbeing. Consumers are searching out products designed to enhance sleep and mindfulness; Better For market is flourishing accordingly.
Altruistic Needs
consumers have increasingly prioritized both their own health and that of our planet and society, prioritizing products which are environmentally-friendly, ethically sourced and sustainable over those which may only provide short term gains. They have adopted the notion of Better For and are seeking products which meet such criteria.
Grocery stores can meet these growing consumer expectations by providing an assortment of organic foods and plant-based alternatives as well as eco-friendly household products and appliances. Furthermore, providing nutrition information on product packaging will educate customers further on what they are purchasing.
Understanding the evolving hierarchy of consumer needs allows brands to address wellness goals more comprehensively for consumers. Our global research demonstrates that health-conscious consumers place great value in living healthy bodies and worlds – including altruistic needs such as protecting and conserving the environment, creating equitable access to healthcare for all and addressing social issues like stress levels in communities. Furthermore, this data shows how health-conscious customers can act as powerful purchasing drivers.
Natural Beauty
Natural beauty products provide essential nutrition for healthy skin and hair routines without harsh synthetic additives. Furthermore, many are made using eco-friendly processes and sustainably sourced, showing their commitment to an approach of beauty that respects both earth and skin.
As consumers turn their focus from physical wellness to mental well-being factors like work-life balance and an eco-friendly home environment, brands that prioritize organic and eco-friendly ingredients can help consumers feel good about their self-care routines. Clean beauty products adhere to stringent standards to ensure they contain no harmful chemicals while being produced sustainably.
Additionally, these products tend to be cruelty-free and vegan, reflecting health-conscious consumers’ commitment to ethical consumerism. Furthermore, local sourcing reduces environmental impacts from shipping. Furthermore, authenticity stands out in an online landscape filled with products touting natural or organic properties as a differentiator.
Eco-Friendly Products
Eco-friendly products are defined as those produced with sustainable methods and recycled materials, using renewable resources such as recycled plastics, organic cotton, hemp and bio-based materials with minimal environmental impacts. Examples of such green options are recycled plastics, organic cotton hemp and bio-based materials.
Consumers seeking eco-friendly alternatives for their daily needs, including online purchases, are increasingly turning their focus towards finding items with sustainable options that meet these criteria. They want more details on a product’s raw ingredients source, production method and social responsibility efforts undertaken by its manufacturer.
Earth Smart Solutions produces eco-friendly soil and plant health products made with natural ingredients such as amino acids, enzymes, proteins, vitamins, and minerals to break down complex carbohydrates, macro and micro nutrients, amino acids, enzymes, proteins, vitamins, and minerals for healthier plants that can withstand stress, disease, insect infestations, weeds, environmental challenges without needing herbicides and pesticides to remain resilient against environmental challenges. In addition, these products help provide essential nutrients needed for maintaining a strong healthy soil structure – further decreasing chemical use among both fertilizers and herbicides by providing essential nutrients needed by plants that aiding in this regard.
Healthy Lifestyle
An active lifestyle means prioritizing products that align with one’s wellness goals, from fortified beverages to gluten-free snacks – FMCG brands are innovating to meet consumer demand for healthier alternatives.
Wellness trends have had a considerable effect on FMCG industries as consumers increasingly demand Better for You products that prioritize health, sustainability and ethical sourcing.
Health-conscious lifestyles encompass natural cleaners, paper towels, eco-friendly appliances that reduce energy usage, mindfulness products and holistic wellbeing approaches – such as those found on mindfulness platforms – which all support an integrative approach to wellbeing. Harmony Seekers are informed and digitally adept shoppers looking for products to support holistic health goals; these shoppers tend to choose higher-quality and often pricier products which fit with their lifestyle preferences; therefore brands offering clear product information with engaging content are best placed to connect with this segment of consumers.
