Consumers increasingly prioritize health when making purchase decisions, leading to new product development, marketing strategies and business practices across various industries.
Wellness enthusiasts typically prioritize organic and all-natural healthy products and foods to support the environment and communities nearby.
Altruistic Needs
Many health-conscious consumers prioritize not just the nutritional content and ingredients found in products they buy, but also how these items were manufactured. From eco-friendly cleaners to energy-saving appliances, they favor products with minimal environmental impacts.
These consumers understand that one size does not fit all when it comes to wellness, and are willing to pay premium rates for services or products that help them meet their personal wellness goals. Gluten and sugar-reducing solutions in particular are highly sought-after products.
As such, FMCG brands are increasingly creating products to meet the needs of health-conscious consumers. These “Better For” options have seen steady sales increases over the years and can range from plant-based options and non-toxic beauty products to organic foods without artificial additives – they form part of a growing movement shaping global consumer goods today.
The Better For(tm) Movement
Bob Lynch, 62 years old and from California is now one of the face of Transcendental Meditation (TM). After attending Berkeley in the ’60s and taking time off to study under Maharishi Mahesh Yogi – creator of TM – for a year off study, he’s become an enthusiastic proponent. “Sadness, fear, anxiety and traumatic stress begin to lift away,” according to Lynch, a practitioner since 1973 and founding the David Lynch Foundation that offers training for veterans, homeless people and prisoners as well as celebrities like Lena Dunham seeking wellbeing through meditation billed as easy natural and effective practiced regularly by all three categories of practitioners alike.
The Health-Conscious Consumer
Health-conscious consumers prioritize products that contribute to their well-being, and are willing to pay a premium for them. Furthermore, this segment typically prefers natural ingredients and eco-friendly options; thus, their purchasing decisions have a profound effect on shaping the wellness industry.
Research by IBISWorld predicts that health-conscious consumer index will grow 0.5% between 2024-25. This increase can be attributed to decreased per capita alcohol and smoking rates as well as rising fruit and vegetable consumption levels.
FMCG brands are adapting their product offerings to accommodate this wellness-driven shift, such as plant-based foods, non-toxic beauty products and eco-friendly home items. Health-conscious consumers have also begun searching for low sugar options like stevia or agave as natural sweeteners to satisfy their sugar needs; in addition, searches for lower caffeine drinks has also increased significantly – this trend is having significant ramifications on Fast-Moving Consumer Goods (FMCG) businesses.
Environmentally Conscious Products
Organic ingredients, non-GMO ingredients, eco-friendly packaging – consumers who prioritize environmental sustainability and ethical sourcing have begun prioritizing products that reflect these ideals, paying more for those that reflect their values and support a better future.
Eco-minded consumers seek brands that meet their demands in terms of transparency when it comes to sourcing, production and ingredient lists – providing this information can help your brand stand out amongst competitors that also offer clean green options.
Swedish Stockings uses emission-free production to craft its knit hosiery, and offers consumers an incentive to recycle old socks by offering discounts on future purchases. Meanwhile, sustainable athletic apparel brand Norm strives to craft long-lasting yet durable products from renewable or recycled materials like cork yoga mats and plant-based leather sneakers; in addition, their return program enables athletes to ship back used shoes for recycling into new ones.
