Health-conscious products are an expanding category in FMCG. Consumers who prioritize these items focus on ingredients, sustainability and ethical sourcing in search of options that align with their wellness goals.
To meet consumer demand for healthier options, grocery stores need to stock an assortment of healthy items and provide transparent information and easy-to-read labels.
Altruistic Needs
As social media fitness influencers and home fitness trends proliferate, consumers are looking for products to help them stay healthy without leaving home. From yoga mats made of eco-friendly materials to weight management shakes, health-oriented products have become more common. This trend is led by people who prioritize both their own wellbeing and that of a healthier society at large.
Health-conscious consumers value perceived quality value, social and emotional values when selecting healthy products. They tend to favor those that do not sacrifice quality for price; additionally, they assess social and emotional benefits relative to its price; this helps ensure a balance between affordability and quality is maintained; health-conscious shoppers also seek products free from harmful chemicals (organic foods or beauty products without additives), in addition to those which reduce carbon emissions by helping to offset their carbon footprints.
The Conscious Consumer
Health conscious consumers increasingly prioritize eco-friendly purchases, whether that means natural cleansers or paper towels made with recycled content, energy efficient appliances or eco-friendly cleaning products. They’re willing to pay more for sustainable goods that benefit both society and economy – expecting businesses to communicate their practices and supply chains as part of an eco-friendly practice.
Conscious consumerism has seen an exponential surge in its popularity due to an increase in environmental issues being made known via natural disasters and activism movements – their visibility amplified through social media coverage – such as natural disasters or activism movements involving child labor or supporting discriminatory causes. Consumers are using conscious consumerism not just for health conscious products they purchase but also researching companies’ purposes, business processes and sustainability commitments as well as boycotting brands that use child labor or support discriminatory causes; yet this could become just another “superficial Band-Aid”, offering some temporary relief while not truly making lasting change happen in real terms.
Natural Beauty
Natural beauty has emerged as an increasingly influential trend, reflecting consumers’ commitment to sustainability. Beyond offering healthy ingredients, this category emphasizes eco-friendly packaging and fair trade certification.
Cocokind, RMS Beauty and Andalou are among the many natural and clean beauty brands that support clean beauty, with Cocokind using superfood ingredients for skincare; RMS Beauty providing transformation makeup solutions while supporting long-term health benefits; Andalou featuring its pumpkin mask to clear blemishes while adding a fresh glow to complexions – each brand provides excellent products that support both you and Mother Earth! These brands can serve as excellent starting points when searching for products that will both benefit both of these areas!
Expo West saw innovations in natural beauty on display, particularly at the new Conscious Beauty Pavilion. Be sure to explore three noteworthy trends ranging from tallow takeover to products designed specifically for melanin-rich skin.
FMCG Innovation
Facing growing concerns over environmental and health, FMCG companies are adapting their product offerings to match consumer priorities. Some brands are offering plant-based options and eco-friendly packaging, while others leverage new technologies for efficient production, personalization, and distribution.
Another trend redefining FMCG products is an emphasis on mental wellness and emotional balance, leading to products with natural ingredients believed to provide soothing properties, like CBD or herbal extracts.
FMCG companies are also taking note of health-conscious product trends when creating marketing and branding strategies for FMCG companies. Antacid brand Tums has made steps toward humanizing its pharmaceutical look by adding colorful fruit images for appeal to younger demographics; similarly, It’s Skin and The Ordinary have adopted minimalistic, trustworthy designs reminiscent of trusted functional medicine to increase consumer demand for more personalized and functional products. These efforts help meet growing consumer expectations for personalized and functional solutions.
