1. Flavors
Taste and palatability remain key purchase drivers when it comes to health products, especially protein supplements. Vanilla and chocolate flavors have long been associated with their natural and healthy image; more recently though, refreshing fruit flavors have grown increasingly popular as an appealing alternative.
Root beer float, cotton candy and creamsicle flavors are an effective way to attract Gen Z and millennial customers, but must also be balanced out by more experimental options that meet consumer demand for clean label solutions and health-oriented formulations.
Botanical and floral flavors continue to gain consumer interest in protein supplements. These delicate profiles, often featuring botanical extracts like lavender, rose, or hibiscus extract, can serve as an indicator that a product is natural, organic, and clean – providing consumers with assurances about healthiness of ingredients used in them. Furthermore, this approach has proven successful at reinvigorating pre-workout supplements with its invigorating yet refreshing flavor profiles.
