Wellness products encourage healthy habits to promote physical and mental wellbeing. From plant-based supplements to meditation apps, these tools have become an increasingly significant part of the industry.
Consumers are seeking wellness solutions tailored to their own specific needs, from customized supplements to skincare routines tailored for specific skin types.
Plant-based and vegan products
Though often confused with veganism, plant-based does not necessarily equate to veganism. Indeed, plant-based allows more room for occasionally eating ethically raised meat, fish and/or dairy if necessary. “Plant-based is similar to vegetarianism; however, occasional consumption of animal by-products such as meat can still occur,” notes Institute of Culinary Education Chef Ann.
Customers today demand products that combine healthiness and indulgence, so offering plant-based options such as meatless sausages or non-dairy desserts may help meet this demand.
Many plant-based foods (such as soybean products, seitan, beans and lentils) contain protein. If you plan to follow an entirely plant-based diet it’s essential that you consult a health professional in order to make sure you’re getting enough essential nutrients. Be wary of processed plant-based foods containing added sugar or salt as this could contribute to weight gain or high blood pressure; make sure your plant-based diet also includes whole grains, vegetables and fruits to ensure an ideal balance.
Self-care products
Self-care practices are an integral component of living a healthier life. Recharge and relax through self-care rituals so you’re better able to provide care for others. From new moms dealing with sleepless nights to friends going through tough times, wellness-promoting gifts show your loved ones you care.
Personal care products are consumer goods used for cleansing, protecting and improving various parts of the body such as skin, hair, nails, lips, external genitals and anal areas for overall well-being. Toiletries are one such category used specifically for hygiene and grooming including soaps, shampoos, conditioners, lotions facial tissues cotton pads swabs and bath towels – these all form part of personal care products used to maintain personal hygiene and grooming routines.
Eye creams are an easy and luxurious addition to a skincare regimen, making them the ideal gift for those wanting to reduce dark circles and fine lines. Combine your gift with something comforting like lounge seating and World’s Softest socks and you can demonstrate that you care about her wellbeing and are willing to assist her in finding her ideal place in life.
Fitness products
As consumers shift toward wellness, they seek natural, organic and personalized products to address it. Some top-performing categories are vitamins & supplements, essential oils, fitness equipment, sleep aids and mental wellness apps; technology-enabled wellness devices like wearable fitness devices and smart water bottles have revolutionized how consumers track their health and mindfulness.
Bala Sarda, CEO of VAHDAM India, uses his Concept2 RowErg as an at-home workout machine to increase strength, boost endurance and enhance posture. This machine allows him to maximize results.
Ecommerce merchants can take advantage of 2024’s promising growth by offering products that fit within wellness trends. Offering eco-friendly packaging, cruelty-free certifications and personalization tools can build strong relationships with consumers in this burgeoning segment; furthermore using tools that simplify product tagging and descriptions will increase discovery, increase AOV, and enhance retention rates.
