Branded wellness products are designed to assist consumers in leading active, healthy lives. The industry is flourishing with products targeting physical health, mental wellbeing, and emotional equilibrium.
These products include protein powders and hydration mixes to energize workouts and recovery aids to speed muscle repair after training sessions.
Branded
Wellness brands that prioritize transparency, community involvement and data-driven marketing achieve sustained scalable growth. Goli is an example of such an endeavor; their high-quality ingredients come packaged in transparent packaging to foster consumer trust among health-minded shoppers. Furthermore, Levels continuous glucose monitor allows diabetics to monitor their blood sugar in real-time for optimized diet and activity plans.
Stress management is a top priority for many consumers, creating strong resale demand for products designed to promote mental wellbeing. Examples include meditation kits featuring mindfulness cards and apps alongside aromatherapy diffusers for in-home relaxation experiences.
Fitness habits have also changed alongside remote work trends, leading to demand for home workout tools. One product, Body Restore Shower Steamers, generates an estimated $724,139 in monthly sales through only two Amazon sellers (according to AMZScout PRO AI Extension). Effective marketing strategies using subscription models, social proof, influencer partnerships and content marketing are proven methods of driving sales growth regardless of product niche.
Plant-based
As plant-based diets continue to gain in popularity, more companies are creating plant-based protein powders. While these supplements may be convenient for some who need extra protein supplementation, dietitian nutritionist and registered vegan Kathy Siegel of Kathy Siegel Nutrition recommends getting nutrients through whole food sources rather than supplements.
Saliba also points out that many plant-based proteins come from multiple sources (peas, soy and pumpkin seeds) and do not offer complete amino acid profiles – missing essentials like methionine. Because of this she suggests trying Garden of Life Sport Organic Plant-Based Protein Power which boasts 30g of protein from peas, navy beans lentils cranberries as well as iron and omega-3s from coconut milk and MCT oil – for optimal performance.
Stevia or monk fruit as sweeteners provide safe and calorie-free alternatives to sugar. And for an antioxidant boost, try Vega’s Protein and Super Greens Plant-Based Protein Powder which provides 20 g of protein plus greens powder made of spinach, kale, alfalfa grass and broccoli – great products.
Better For(tm)
Target’s January selection of better for you wellness products will help consumers feel their best this month. With more than 2,000 new items – and 140 wellness tech offerings like infrared heat therapy LED face masks from SLF and sleep technology from Oura Ring – Target hopes that consumers will feel refreshed every morning thanks to this offering of improved products for improving health.
Ka’Chava offers all-in-one protein shakes with high protein snack options from up&up for snacks with all-day protein consumption; in addition, Gundry MD provides supplements and hydration products such as Melatonin Sleep Gummies that guests can purchase via Drive Up & Order Pickup service, unlimited same day delivery with Target Circle 360 membership or online. Guests can stay up-to-date with fitness and wellness trends through Drive Up & Order Pickup service or Target Circle 360 membership and online.
Subscription services
Subscription services offer customers the ease and cost-efficiency of ordering wellness products or services without needing to reorder every time. In addition, this convenient approach offers customers more value compared to purchasing individually.
Offering subscription-based perks such as discounts or free shipping can increase customer value and promote repeat purchases, while an intuitive e-commerce platform that features secure payment solutions such as PayPal or Stripe ensures smooth transactions.
Health and wellness brands looking to build subscriber bases and recurring revenue streams should use analytics tools integrated into their e-commerce platforms to monitor product and service delivery. By regularly analysing customer data and preferences, health and wellness brands can enhance product offerings while deepening relationships between them and subscribers – for instance MindWander offers monthly content to help its subscribers attain mental clarity through practices such as meditation or journaling exercises; such personalisation ensures customers feel understood and appreciated resulting in customer retention and an increase in lifetime value.
